Eco-friendly toilet paper brand Who Gives a Crap has finally answered its own question.
Solar panels have been installed on the company's Melbourne warehouse, spelling the words "we give a crap!!"
The company's head of sustainability, Elissa Foster said the move shows it's possible for businesses in leased warehouses or buildings to install solar despite challenges.
It took mountains of paperwork and two years working with the building's landlord and property manager, MCM Logistics, for the solar panels to be approved and installed, according to the company.
"We’re proud of the precedent our solar milestone sets for our community and we want to share our learnings to help other businesses make the transition," Ms Foster said.
It's hoped the panels will reduce the company's carbon emissions by 112 tonnes a year.
Chief executive and co-founder Simon Griffiths said in the first month of having the panels the company was paying almost 25 per cent less for electricity.
"We all have a duty to rethink the relationship between profit and environmental impact, but in this instance we’ve been able to reduce costs and improve environmental impact," Mr Griffiths said.
"Ultimately, it doesn’t matter how profitable your business is in the long run if we don’t have a world that’s worth living in."
To help other companies take a similar path, Who Gives a Crap will share a case study of its experiences getting the panels installed, including financing options to help cut down or eliminate entirely up-front costs.
Victoria's Solar for Business Program offers rebates to small businesses for up to 50 per cent of the cost of a rooftop solar system.
