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Finance
Derek Rose

Hard sell for retail giant as consumers tighten belts

Myer says sustained cost-of-living pressures have taken their toll on consumer sentiment. (Joel Carrett/AAP PHOTOS)

Consumer spending has tanked in recent weeks as households cut back because of higher fuel prices, interest rate hikes and a weaker housing market, a leading department store chain says.

Myer Group, which operates the namesake department store and five clothing chains, said sustained cost-of-living pressures had driven consumer sentiment to its lowest level in recent times.

Trading had been mixed during the second half, with a strong recovery in May followed by a renewed slump in June and July, the retailer said on Monday.

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There's been mixed messages from Myer's recent sales figures. (Susie Dodds/AAP PHOTOS)

A warmer than average start to winter in most of Australia's major cities had also reduced spending, Myer said.

The second half had been characterised by a volatile and significantly more challenging retail environment than in the previous two half-year periods, executive chairwoman Olivia Wirth said.

Myer had observed a material downturn in consumer sentiment, particularly in June and July, resulting in weaker discretionary spending, Ms Wirth said.

The group had tried to stimulate through promotional activity, but it wasn't enough to offset the weak underlying consumer spending. 

AMP deputy chief economist Diana Mousina told AAP she wasn't surprised by Myer's comments about consumer sentiment.

Australia's most widely used gauge of consumer sentiment also showed shoppers were deeply pessimistic, she said.

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Olivia Wirth says Myer has recently seen weaker discretionary spending. (PR IMAGE PHOTO)

The Westpac-Melbourne Institute Consumer Index, based on a monthly survey of 1200 adults, has lately given readouts among the lowest levels in its 50-year history.

"It's around recessionary levels, it has bounced around a bit, but still associated with levels you would normally see in a recession," Ms Mousina said.

But despite shoppers' sour sentiment, consumer spending was still holding up across the board, Ms Mousina added.

"Discretionary is still under a little bit of pressure, but I wouldn't say discretionary spending is falling off a cliff in Australia," she said.

"It's actually been holding up relatively well, given the very poor sentiment surveys."

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Consumer spending in Australia is still holding up, despite shoppers' sour sentiment. (Jay Kogler/AAP PHOTOS)

Department stores have been under pressure for a number of years because of competition, Ms Mousina noted.

Despite Myer's struggles towards the end of its financial year, which ended July 25, its total sales for the period were slightly better than the previous year.

It had $4.09 billion in sales, up 0.3 per cent from 2024/25, driven by strong growth in home, womenswear and kids categories. Same-store sales were up 0.7 per cent.

Myer's sales were up 0.7 per cent, while sales at the group's clothing stores were down 1.3 per cent, with Just Jeans doing well and women's workwear and fashion chain Portmans particularly lagging.

During the year, Myer closed 38 stores in its apparel brand division, while opening 14 new ones. 

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The company operates the Just Jeans brand, along with other popular names in shopping districts. (Julian Smith/AAP PHOTOS)

In addition to Portmans and Just Jeans, Myer Group's other apparel brands are Jay Jays, Dotti and Jacqui E, all of which the company acquired from Solomon Lew's Premier Investments in January 2025.

Myer indicated it was still working on a solution to problems at its troubled $48 million robotic warehouse in the Melbourne suburb of Ravenhall, where some inventory became "trapped" during the 2024 holiday period. 

Myer said it was progressing a proof-of-concept stage at the national distribution centre to mitigate execution risk for its long-term solution.

Myer shares were down 9.2 per cent to a four-year low of 23 cents in the first hour of trading on Monday.

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