Cameron Bruce has declared he will put his “own stamp” on Brisbane after the long-time assistant was officially named three-time AFL premiership coach Chris Fagan’s successor at the Lions.
Bruce, an assistant under Fagan for five years, won the coveted role ahead of Adam Simpson, Nathan Buckley and Hayden Skipworth and has signed a three-year deal.
“Following three consecutive premierships, we are in an incredibly fortunate position, but we also recognise the importance of continuing to evolve and challenge ourselves," chief executive Andrew Wellington said in a statement.
“Cameron understands the standards and culture that have underpinned our success, while bringing his own ideas and a clear vision for the future.
“We have every confidence he is the right person to build on the foundations established under Chris Fagan and lead the Brisbane Lions into our next chapter.”
Soon after Brisbane's last-gasp grand final win over Fremantle in September sealed a three-peat, Fagan stepped down.
The veteran mentor has since taken on a role at Carlton as director of coaching.
Bruce was always the favourite to succeed Fagan, who gave him a strong endorsement.
A 234-game AFL player, mainly at Melbourne, Bruce was an assistant at Hawthorn and Carlton before going to the Lions.
He was involved in six premierships comprising two three-peats - first under Alastair Clarkson at the Hawks, then under Fagan at Brisbane.
“To be appointed an AFL senior coach is an incredible privilege, and to have that opportunity at the Brisbane Lions makes it even more special,” the 46-year-old said in a statement.
“This club means a great deal to me and my family. I’m excited to get to work with our players, coaches and staff as we prepare for 2027.
“I’ve learnt so much throughout my time as an assistant, particularly from Fages.
"He has been a tremendous mentor and supporter of mine, and I’m incredibly grateful for the trust he has placed in me and the lessons he has shared.
“I’ll carry those experiences with me, but I’m also looking forward to putting my own stamp on the role and being my own senior coach."
Bruce was adamant the Lions were still hungry for more.
“We have an incredibly strong foundation here and a playing group that is hungry for more success, but we also know what has worked in the past won’t automatically deliver success in the future," he said.
“The challenge now is to keep raising the bar, continue evolving and find new ways to improve.
"That’s something I am really excited about, and I’m looking forward to working with Danny Daly and the broader football department."
