Star Collingwood forward Jordan De Goey is facing a sizeable suspension after unleashing a devastating bump on West Coast youngster Elijah Hewett during the Magpies' 63-point win in Perth.
Hewett had just fired off a handball when De Goey came through and bumped him flush on the face late in the opening term of Collingwood's 18.12 (120) to 8.9 (57) win on Saturday.
The first-year Eagle was flattened by the hit and was ruled out of the rest of the match with concussion.
The incident is almost certain to cost De Goey multiple weeks on the sidelines, with the AFL taking a dim view of players who opt to unnecessarily bump opponents.
The high nature of the hit and the fact Hewett was concussed will also play against De Goey, who could be referred straight to the AFL Tribunal.
If that's the case, De Goey will face a minimum ban of three weeks.
Whatever the suspension ban ends up being, it spells the end of De Goey's Brownlow medal hopes.
"I hope the young lad (Hewett) is OK," Collingwood coach Craig McRae said.
"That's where our concern goes to. Jords is a fair player and the rules will be the rules.
"It’s split seconds, isn’t it? Do I go in and tackle, or do I bump or smother?
"He's a great kid Jordy. I don't know how he is personally, emotionally after the game, but he's a fair player and I think history will show that."
West Coast were reduced to just two fit men on the bench after quarter-time and the Pies looked set for an easy win after skipping out to a 46-3 lead early in the second term.
The Eagles launched a frenetic fightback and would have closed the gap to nine points had Andrew Gaff kicked truly from 35m late in the third quarter.
Gaff's miss proved costly, with Collingwood booting nine of the next 10 goals to secure their eighth straight win.
In contrast, the result was West Coast's 10th straight loss - setting a record losing run for the Eagles.
"That's for you to write about," was Eagles coach Adam Simpson's shrift response when asked about the new record.
Hewett was one of three Eagles players injured in the opening quarter.
Connor West damaged his knee when a teammate crashed into his legs, while Shannon Hurn injured his right hamstring late in the term.
Those injury concerns came on the back of star defender Tom Barrass being ruled out before the match with a hip injury.
Collingwood didn't come out unscathed either.
Beau McCreery injured his ankle late in the first half and Will Hoskin-Elliott was helped off the field in the final quarter after rolling his left ankle.
West Coast won the clearances and inside 50s across the first three quarters in a positive sign against the league's top side.
Collingwood rising star Nick Daicos continued his hot form with 30 disposals and three goals, while Ash Johnson, Bobby Hill and Brody Mihocek kicked three goals apiece.
Dom Sheed (43 disposals, 10 clearances, one goal), Tim Kelly (29 disposals, nine clearances, one goal) and Elliot Yeo (26 disposals, seven clearances) were monumental for West Coast, while forward Oscar Allen booted three goals.
