Ellyse Perry is keen to see what effect privatisation can have on the WBBL, saying the competition is stagnating.
Speaking ahead of Australia's one-day series against Bangladesh, Perry also spoke again of concerns about international scheduling and how it is limiting exposure for the women during the domestic summer.
With Australian cricket in turmoil over the partial privatisation of the BBL and WBBL, Perry can see major potential benefits for the women's T20 competition.
"What I'm really interested in is the opportunity it presents, particularly to the WBBL," Perry said on Wednesday in Brisbane.
"It's not off the mark in saying that competition in some respects has stagnated.
"We just haven't had the resources or the propensity to be able to invest the way that we'd want to in that competition, to make it bigger."
Perry said the WBBL needed more spent on marketing, plus prime-time games in bigger venues.
"We've been so lucky to have the best talent in the WBBL and it has been the best competition around the world for a long period," she said.
"But we need to keep going forward and progressing, with it.
"From that perspective and a women's cricket perspective, (privatisation) provides that opportunity."
The three one dayers against Bangladesh, which start on Friday at Brisbane's Allan Border Field, will be the first games for the all-conquering Australians since they won the women's T20 World Cup in July for the seventh time.
But they will play no games around Christmas and New Year, when cricket dominates Australian sport.
"There's a challenge for us there, because our team's been largely really successful and we have some wonderful support from fans right around the country," Perry said.
"We just don't have the opportunity to play in front of them enough.
"That's from a global perspective and there's so much cricket on, it's a really jam-packed schedule.
"But hopefully ... there is some wriggle room to reshuffle the cards so we can play at home more."
The women's Ashes next year will mark 20 years since Perry started playing international cricket and soccer, aged just 16.
She has become one of the standard bearers for the boom in women's sport.
"It's been such an incredible privilege, to be part of such an amazing period of growth and development in women's sport," she said.
"I just can't believe that's happened.
"It's so nice to see there's so much left to go, in terms of the development. We're only just scratching the surface."
Perry added while there was a long way to go, top-level women's sport was developing its own profile. She noted critical media analysis now "gets into the weeds" of competition.
"It is genuinely such an entertaining product to watch," she said.
"It's starting to present its own landscape - it doesn't follow men's sport as much as it probably used to.
"We don't compare as much - we're creating our own unique product."
Perry is setting no timeline on how long she will keep competing.
"I still love waking up every day and have the opportunity to hopefully get better ... while that's the case, I don't really want to change my mindset," she said.
"Nothing will last forever. (But) I want to make the most of it.
