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Kat Wong

US creep a blessing and curse for young country artists

Sara Storer says young country artists must avoid getting sucked into American sounds. (Bianca De Marchi/AAP PHOTOS)

Young country musicians have been urged not to forget the Australian sound as American artists become increasingly popular.

Country music has experienced a boom in listeners with US singers like Luke Combs and Cody Johnson touring Australia in recent years while Beyonce dipped her toe into the genre in her 2024 album Cowboy Carter.

These international artists are often cited as a source of inspiration for up and coming country musicians, many of whom have flocked to Tamworth as Australia’s largest country music festival gets underway.

Buskers at the Tamworth Country Music Festival
Aussie country artists have their own unique stories and music, Storer says. (Bianca De Marchi/AAP PHOTOS)

Country music legend Sara Storer understands why the American sound maintains a presence in the local scene.

“If that’s the music they love and enjoy, you’ve got to play it and sing it,” she told AAP.

“I just hope the young ones still believe in a good Aussie story and a good Aussie sound.

“Don't forget us, because our place here is incredible, and our characters in our bush are really incredible, and we can't stop singing about them.”

While she isn’t worried about the inclusion of US influences, Storer does not want American-style music to be the only sound on Australian country airwaves.

Beyonce and Blue Ivy
Megastar Beyonce, pictured with her daughter Blue Ivy, has made forays into the country genre. (AP PHOTO)

“People think that’s the only way now and it’s the only sound we should be doing because it is so successful,” she said.

“They get scared and think ‘I can’t be an Aussie singer-songwriter because no one’s going to listen to me or play me’.

“We’re going to end up without our John Williamsons and our Paul Kellys and our Australian storytellers with an Australian sound because it’s hard work.”

The Tamworth Country Music Festival proves there's an appetite for local country sounds and stories. (Bianca De Marchi/AAP VIDEO)

Despite these challenges, she is confident Australian-sounding country music will eventually make a comeback and has vowed to continue singing bush songs at the Tamworth Country Music Festival.

Across more than two decades of appearances at the festival, Storer has won more than 20 Golden Guitars and has been nominated for four categories at the 2026 awards.

But throughout career, she has never enjoyed performing as much as she does now.

Sara Storer
Veteran singer-songwriter Sara Storer is up for a swag of awards at Tamworth. (Bianca De Marchi/AAP PHOTOS)

For Storer, it offers a direct connection to audiences and other musicians in an industry increasingly dominated by streaming and AI-generated music.

“When I first started, I was such an anxious singer … Now I couldn’t care less if there’s 10 people there,” she said.

“I have such an appreciation of who’s playing alongside me to create my music, and whoever comes along to share that experience with me.

“Every concert is like the first concert I’m ever going to do, and my last concert.”

Storer has been nominated for Female Artist of the Year, Album of the Year, Heritage Song of the Year and Contemporary Country Album of the Year at the 2026 Golden Guitar Awards.

AAP travelled with the assistance of Tamworth Country Music Festival

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